Director of Web Strategy & Digital Experience
I help organizations solve complex digital problems through web strategy, accessibility, governance, and platform modernization.
Most of my work is grounded in higher education, where systems need to be practical, maintainable, and realistic for small teams.
About
I connect institutional goals with the digital systems people rely on every day.
Where the work usually shows up
The details vary by project, but the pattern is usually the same: identify the real constraint, make ownership clearer, reduce risk, and leave people with something they can keep using.
My work spans web strategy, UX, accessibility, CMS architecture, analytics, and content systems. It is centered on making complex digital environments easier to understand, operate, and trust.
As Director of Web Strategy and Digital Experience at Kankakee Community College, I oversee public-facing web strategy, accessibility governance, CMS architecture, analytics strategy, content standards, and AI-readiness initiatives. My role is to help those pieces work together so the public experience is clearer and the internal operation is more resilient.
Across roles — from web designer and developer to accessibility advocate, CMS architect, mentor, and digital strategy leader — I've guided redesigns, platform transitions, governance improvements, and accessibility compliance work. I tend to look for the path that solves the problem without creating a system that's difficult to sustain.
Strategic Initiatives
A selection of institutional digital initiatives where I have led accessibility governance, cost-saving platform decisions, public web architecture, intranet recovery, workflow automation, and practical digital systems work.
Built a governance-first accessibility program around DOJ Title II / WCAG 2.1 AA readiness, risk-based remediation, intake workflows, training, vendor evidence, and system-level improvement across KCC’s public digital ecosystem.
Shows institutional governance, risk reduction, documentation, and cross-functional coordination.
Designed and built an internal React/Vite campus wayfinding platform over approximately three months to reduce reliance on static PDF maps, support WCAG-informed access, add searchable structured location data, and create a maintainable JSON/CSV workflow ahead of planned 2027 physical wayfinding work.
Shows how accessibility strategy, product thinking, quick prototyping, testing, and maintainable data workflows can solve a real institutional gap.
Helped lead KCC’s public website redesign and migration into a flexible static-site architecture, then took over completion after the original consultant engagement ended during COVID. The new model reduced platform costs, improved content governance, and allowed a small web team to manage most public-site updates centrally instead of relying on a scattered decentralized model.
Shows platform flexibility, lower operating cost, centralized governance, and long-term maintainability.
Managed a cross-department intranet recovery and platform transition as KCC moved from a retiring Microsoft/SharePoint environment to SharePoint Online and Ellucian Experience. Migrated critical content, built Power Automate workflows, supported new publishing sites, trained users, and delivered before the legacy system disappeared.
Shows project management, technical adaptation, workflow automation, and deadline delivery.
Additional Experience Across Sectors
Earlier projects across local government, regional development, nonprofit, and small-business contexts shaped the same patterns I use today: clearer architecture, maintainable CMS workflows, accessibility-minded structure, analytics visibility, and practical content organization.
Additional Digital Strategy Work
Provided strategic guidance to improve AshleyCan’s existing Squarespace website and landing page, focusing on messaging clarity, information hierarchy, and user experience. The recommendations refined an existing site to better support the organization’s mission and the families it serves.
Earlier Digital Systems Work
Rearchitected an earlier regional economic development website from a difficult legacy CMS setup into a more maintainable WordPress structure, improving navigation, content organization, analytics readiness, and accessibility-minded publishing practices.
How I Work
The work is not just redesign. It is a repeatable operating model for aligning content, accessibility, CMS workflows, analytics, vendors, and institutional accountability.
Inventory content, systems, templates, third-party tools, accessibility risk, analytics signals, and ownership gaps.
Use risk, usage, visibility, legal exposure, and user impact to decide what matters first.
Define intake, standards, review paths, documentation, remediation workflows, and vendor evidence.
Connect GA4, Search Console, accessibility findings, content performance, and governance outcomes.
Skills & Specialties
These are the areas where I bring deep experience across strategy, accessibility, content systems, and implementation.
Aligning digital platforms with institutional structure, policy frameworks, legal compliance, and long-term organizational goals.
WCAG / Section 508 compliance, inclusive design, screen-reader readiness, and equitable access planning.
WordPress, SharePoint, CloudCannon, Git-based workflows, and sustainable content governance models.
HTML, CSS, JavaScript, React, Node.js, responsive frameworks, CI/CD pipelines, and structured data implementation.
DNS resilience, uptime strategy, performance optimization, and search visibility.
Ethical adoption of AI tools to support accessibility, governance, and operational efficiency.
Recommendations
A few notes from past digital strategy and development work.
Economic Development Professional
Roger's methodical approach and proactive attitude helped produce a website that exceeded our needs.
Strategist | Digital & Hybrid Manufacturing | President & CEO
Roger's creativity and attention to detail made him a pleasure to work with.
Business and IT Consultant / Sattar Group
Highly skilled and strategic. Roger managed our project from start to finish with clarity and care.
