Director of Web Strategy & Digital Experience
I lead web strategy and accessibility work that helps people find information, use services, and navigate campus.
At Kankakee Community College, I lead a small web team and work with institutional leaders and departments on website improvements, platform transitions, and publishing standards. I guide decisions and delivery, with the technical depth to step into implementation when needed.
About
At KCC, that means balancing public web needs with accessibility, content quality, and the capacity of a small team.
Areas of responsibility
My responsibilities span public websites, internal information platforms, publishing workflows, and the evidence used to guide improvements.
My background in web design, development, and multimedia shapes how I approach strategy: I consider the experience people see and the systems behind it.
I've guided redesigns, platform transitions, and accessibility programs, while mentoring others and helping colleagues work through technical and content decisions.
I also serve on KCC’s AI committee, contributing to policy discussions, operational direction, and responsible implementation.
Strategic Initiatives
These projects show how I respond to accessibility requirements, retiring platforms, publishing problems, and limited team capacity.
Translated institution-wide accessibility requirements into clear ownership, prioritized remediation, and repeatable intake, training, vendor review, and reporting across KCC’s digital ecosystem.
Established a shared operating model for ongoing accessibility work.
Turned a campus map accessibility problem into a searchable wayfinding tool without purchasing a vendor platform. Built over approximately three months and now live on kcc.edu, the application provides destination and access guidance ahead of planned 2027 physical wayfinding improvements.
Gave a small team maintainable location data and visitors an alternative to PDF-only maps.
Helped move KCC’s public website from departmental SharePoint editing to a publishing model that reduced corrective content rework and strengthened standards. When the consultant engagement ended during COVID, my web developer and I completed the redesign and migration remotely.
Established internal ownership of an architecture that continues to support kcc.edu.
Helped lead a replacement for KCC’s retiring portal, preserving critical content and clarifying ownership before the legacy system disappeared. Coordinated content migration, publishing workflows, and training across departments; the new model remains in use years after launch.
Connected student and employee needs to distinct experiences and sustainable publishing workflows.
Additional Experience Across Sectors
Earlier projects across local government, regional development, nonprofit, and small-business contexts shaped the same patterns I use today: clearer architecture, maintainable CMS workflows, accessibility-minded structure, analytics visibility, and practical content organization.
Additional Digital Strategy Work
Provided strategic guidance to improve AshleyCan’s existing Squarespace website and landing page, focusing on messaging clarity, information hierarchy, and user experience. The recommendations refined an existing site to better support the organization’s mission and the families it serves.
Earlier Digital Systems Work
Rearchitected an earlier regional economic development website from a difficult legacy CMS setup into a more maintainable WordPress structure, improving navigation, content organization, analytics readiness, and accessibility-minded publishing practices.
How I Work
I bring content, accessibility, CMS workflows, analytics, vendors, and institutional accountability into the same planning and review process.
Inventory content, systems, templates, third-party tools, accessibility risk, analytics signals, and ownership gaps.
Use risk, usage, visibility, legal exposure, and user impact to decide what matters first.
Define intake, standards, review paths, documentation, remediation workflows, and vendor evidence.
Connect GA4, Search Console, accessibility findings, content performance, and governance outcomes.
Skills & Specialties
These are the areas where I bring deep experience across strategy, accessibility, content systems, and implementation.
Aligning digital platforms with institutional structure, policy frameworks, legal compliance, and long-term organizational goals.
WCAG / Section 508 compliance, inclusive design, screen-reader readiness, and equitable access planning.
WordPress, SharePoint, CloudCannon, Git-based workflows, and sustainable content governance models.
HTML, CSS, JavaScript, React, Node.js, responsive frameworks, CI/CD pipelines, and structured data implementation, with performance, uptime, and DNS resilience supporting dependable delivery.
SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO): content, metadata, and schema work supporting discovery through search engines and AI-generated answers. GA4 and Search Console inform priorities and review.
AI committee participation, policy discussions, and responsible implementation, alongside practical AI and automation workflows supporting accessibility and operational efficiency.
Recommendations
A few notes from past digital strategy and development work.
Economic Development Professional
Roger's methodical approach and proactive attitude helped produce a website that exceeded our needs.
Strategist | Digital & Hybrid Manufacturing | President & CEO
Roger's creativity and attention to detail made him a pleasure to work with.
Business and IT Consultant / Sattar Group
Highly skilled and strategic. Roger managed our project from start to finish with clarity and care.
